The Emirates Franchise Association affirmed that the franchising sector plays a growing role in supporting UAE ambitions to develop globally competitive trademarks in food and beverages. The statement coincided with the conclusion of the association’s participation in the Future of Food Forum 2026 where it served as the franchise enabling partner according to the Emirates News Agency. Officials described franchising as an effective pathway that allows successful business concepts to scale rapidly while equipping entrepreneurs with established expertise and opening doors for local brands to access new markets.
During the forum the association hosted a dedicated session that convened franchise operators along with investors policymakers and other stakeholders to examine prospects for expansion investment and joint cooperation. Discussions centred on connecting innovators with proven operational models and specialised knowledge to bridge gaps between creative concepts and scalable commerce. The gathering emphasised franchising as a driver that attracts funding and speeds the development of viable food concepts both inside the UAE and across borders.
Emirates Franchise Association data indicate that the UAE franchising sector produces annual revenues exceeding AED100 billion while expanding at a 15 percent yearly rate. The MENA franchise market surpasses AED120 billion according to the same figures and the worldwide industry exceeds AED6 trillion in value while sustaining more than 19 million jobs through over two million outlets. These statistics drawn from association presentations demonstrate the model’s capacity to foster entrepreneurship and advance economic objectives.
The Emirates Franchise Association which was founded in 2014 as an affiliate of the Abu Dhabi Chamber of Commerce and Industry maintains formal recognition from the World Franchise Council as the UAE representative. This standing has enabled the body to engage in global meetings and promote best practices among local businesses seeking international reach. The association routinely conducts workshops and forums to build awareness and deliver guidance to startups and established operators pursuing franchise models.
Association representatives highlighted how ongoing sector evolution hinges on coordinated efforts among business leaders investors and government bodies to generate next-generation opportunities for Emirati food enterprises. The group has supported UAE companies by linking them to international networks that strengthen brand visibility abroad. Such activities reinforce the franchising ecosystem through policy improvements training programs and strategic alliances that align with national priorities for diversification and small-business growth.
