The Ministry of Human Resources and Emiratisation reported that more than 60,000 UAE citizens and 3,000 companies have benefited from its career counselling programme. According to the ministry, the initiative delivers personalised guidance on job placement, skill development and career planning to support greater participation by nationals in the labour market. The programme operates through dedicated centres and digital platforms across the country, enabling both individuals and employers to access tailored services. Ministry figures show steady uptake since the initiative gained momentum, reflecting broader policy priorities around Emiratisation.
Ministry data places the programme as a central element in matching national talent with private sector opportunities. Companies engaged in the scheme have gained access to pre-screened candidates, according to the ministry, while citizens receive ongoing support that includes interview preparation and professional networking. The ministry assessment found that participating firms span multiple industries, from finance to logistics and technology. Follow-up evaluations help refine the services offered to both groups.
A Central Statistical Bureau review of UAE labour trends indicates rising demand for skilled national employees in non-oil sectors over recent years. The career counselling programme aligns with these patterns by focusing on sectors where Emirati representation has historically been lower, the ministry said. Officials have expanded outreach to ensure wider geographic coverage beyond major urban centres. Additional workshops have been introduced in response to participant feedback received through the programme.
The ministry’s tally listed individual career assessments and group training sessions among the core activities that have driven the beneficiary numbers. Companies that joined the programme have reported improved recruitment outcomes, according to ministry summaries of engagement data. The initiative also provides guidance on regulatory incentives available to firms that hire and retain Emirati staff. Further integration with national employment platforms has simplified the process for all users.
Public Authority for Statistics figures show that the UAE national workforce has expanded in private sector roles amid sustained economic diversification policies. The career counselling programme contributes to this trajectory by equipping participants with market-relevant competencies, the ministry stated in its update. Training content is regularly updated to reflect evolving industry requirements in areas such as digital transformation and sustainable development. Both citizens and employers continue to register for the services at consistent rates.
Ministry records indicate that the programme has maintained high satisfaction levels among users, prompting plans for scaled delivery in the period ahead. The 3,000 companies involved include a mix of small and medium enterprises as well as larger organisations, according to the ministry breakdown. Citizens who completed the counselling have moved into varied positions that support long-term career growth. Regular reviews ensure the initiative remains responsive to labour market shifts.
