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News Emirati > Community > Zayed for Good Foundation Launches New Strategy and Visual Identity Under Erth Zayed Umbrella
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Zayed for Good Foundation Launches New Strategy and Visual Identity Under Erth Zayed Umbrella

NewsDesk
Last updated: August 27, 2026 11:55 am
NewsDesk
Published: August 27, 2026
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His Highness Sheikh Nahyan bin Zayed Al Nahyan witnessed the launch of the Zayed for Good Foundation’s updated institutional strategy and visual identity on February 13, 2026, the Abu Dhabi Media Office reported. The event brought together His Highness Sheikh Omar bin Zayed Al Nahyan, His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan as chairman of Erth Zayed Philanthropies’ board of trustees, and several ministers along with partner organisations. The refreshed approach for the foundation, which operates as part of Erth Zayed Philanthropies, seeks to deepen the UAE’s culture of giving while expanding development and reconstruction projects that promote worldwide stability. Officials at the ceremony outlined how the changes build on longstanding national priorities in philanthropy.

The new strategy rests on four main pillars that include humanitarian assistance paired with crisis response, sustainable community development, agricultural and food security programmes, and efforts to strengthen global partnerships, according to the Abu Dhabi Media Office. A redesigned visual identity accompanied the launch, with its logo intended to represent renewed giving that produces measurable long-term results for individuals and communities. The foundation’s updated identity emphasises an investment-driven model that aims to deliver enduring impact rather than short-term relief, a shift that aligns with broader UAE objectives in the humanitarian sector.

Erth Zayed Philanthropies itself was created by federal decree in October 2024 to consolidate multiple philanthropic entities under a single framework, Emirates News Agency reported at the time of its establishment. The organisation functions as a holding body that oversees 14 separate institutions ranging from the Zayed Sustainability Prize to the Global Institute for Disease Elimination and several awards focused on education and innovation. A subsequent federal decree in September 2025 restructured the board of trustees, placing His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan at its head while adding key government and advisory figures to strengthen governance.

By August 2026 the board of trustees had reviewed the foundation’s 2025 achievements and set directions for the following year, a meeting covered by Emirates News Agency indicated. That review highlighted progress across healthcare, education, environmental management and economic empowerment initiatives that together reach beneficiaries in more than 100 countries. The Erth Zayed umbrella structure has enabled better coordination among its member entities, reducing overlap while increasing overall operational efficiency, according to statements issued after the board session.

Sheikh Nahyan bin Zayed Al Nahyan, who chairs the Zayed for Good Foundation, stressed the importance of adopting sustainability standards in all giving activities to improve quality of life for beneficiary populations, the Abu Dhabi Media Office stated. His Highness Sheikh Omar bin Zayed Al Nahyan, serving as vice chairman, described the rebranding as a qualitative advance that integrates efforts and applies international best practices to maximise humanitarian outcomes. The foundation continues to support programmes in food and water security as well as sustainable agriculture, areas that have formed part of its mandate since its predecessor organisation was founded more than three decades ago.

The launch forms part of a wider evolution for Erth Zayed Philanthropies, whose entities have contributed to projects spanning culture, community development and species conservation, board records show. Officials have emphasised the need for flexible operating models that allow rapid response to emerging humanitarian challenges while maintaining focus on long-term community stability. Data presented during the February 2026 ceremony indicated that the combined portfolio under Erth Zayed has expanded its geographic reach and deepened its emphasis on measurable, sustainable results across all programme areas.

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