The Emirates News Agency reported that TRENDS Group is taking part in the 35th edition of the Abu Dhabi International Book Fair organised by the Abu Dhabi Arabic Language Centre at the National Exhibition Centre. The group’s pavilion will present its newest research publications strategic studies encyclopedias and translated works alongside a programme of cultural activities. Mohammed Al-Salmi Director-General of Trends Research and Advisory said the Group’s participation reflects the significance of the fair as a leading knowledge and cultural platform bringing together research institutions academia publishers and readers from around the world.
Rawda Al Marzouqi Head of the Distribution and Exhibitions Sector at TRENDS Group told the agency that the organisation has prepared a diverse knowledge programme featuring its latest encyclopedias translated books publications and research studies. The TRENDS pavilion will feature around 500 publications covering a wide range of fields including a selection of new books and studies being presented for the first time at the fair. This activity forms part of the centre’s ongoing efforts to foster intellectual dialogue on key regional and international issues.
The previous edition of the fair attracted some 400,000 visitors and more than 1,400 exhibitors from 96 countries according to the Abu Dhabi Arabic Language Centre. Gulf Today reported that TRENDS Research and Advisory signed a distribution agreement with Menassah Distribution Company on the sidelines of the current fair. The pact will see Menassah sell and distribute TRENDS publications through its outlets and online platform.
Dr Mohammed Abdullah Al-Ali Chairman of TRENDS Group said in remarks carried by Gulf Today that the organisation is pleased to sign this strategic agreement with Menassah Distribution Company reflecting our commitment to expanding the reach of our research and intellectual publications to the widest possible audience of readers researchers and interested communities both locally and internationally. The Abu Dhabi International Book Fair has grown into one of the region’s largest cultural gatherings with the 2025 edition recording a 65 percent increase in sales over the prior year. TRENDS’ involvement as a platinum sponsor in past editions included more than 13 panel discussions and workshops on strategic topics.
The current fair which opened on September 13 has already seen strong public interest in TRENDS’ heritage-themed exhibits and interactive sessions a TRENDS statement noted. Organisers have highlighted the event’s role in supporting the publishing industry and promoting reading across all age groups. Additional activities at the TRENDS pavilion include book signings for recent releases on subjects ranging from artificial intelligence to economic transformations.
