The Emirates News Agency reported that Q Mobility was named the Strategic Partner of LIVEX 2026. This partnership will enable the ADQ subsidiary to present its portfolio of smart mobility solutions at the event which focuses on enhancing urban liveability through targeted investments and innovative policies. The three-day exhibition running from September 29 to October 1 is hosted by the Department of Municipalities and Transport at the ADNEC Centre and aims to attract more than 20,000 attendees from over 50 countries. Organizers have confirmed more than 40 exhibitors will participate in the platform designed to connect government business and global expertise.
According to the ADNEC Centre LIVEX 2026 will feature over 100 speakers drawn from diverse fields including government technology media climate and investment. Confirmed participants include actor Ryan Reynolds YouTube co-founder Steve Chen media personality Tucker Carlson and former mayors of Paris Bogota and Melbourne. A dedicated Investors Lounge developed with the Abu Dhabi Investment Office and Mubadala will allow for targeted discussions on the emirate’s Dh450 billion infrastructure investment drive. The event arrives as Abu Dhabi advances major projects in roads districts transport utilities and public spaces.
Company records show that Q Mobility operates as a wholly owned subsidiary of ADQ with a mandate to manage the DARB toll system introduced in 2021 and the Mawaqif digital parking platform launched in 2009. The firm seeks to deliver sustainable technology-driven mobility options that improve efficiency and support the emirate’s growth objectives. In its strategic partner capacity Q Mobility will showcase how integrated transport systems can contribute to more livable city environments a company LinkedIn post indicated. This collaboration highlights the role of mobility providers in larger conversations about urban planning and resident quality of life.
Deep Market Insights analysis places the Middle East and Africa live entertainment market at USD 24.62 billion in 2024 with projections to reach USD 42.06 billion by 2033 reflecting a 6.12 percent compound annual growth rate. A separate assessment of the GCC event management sector forecasts expansion from USD 7.21 billion in 2026 to USD 9.11 billion in 2031 at 4.78 percent annually. These figures illustrate the expanding footprint of events that blend entertainment investment promotion and policy dialogue across the region. The LIVEX roadshow which began on September 4 with interactive displays will conclude at the exhibition venue.
Mohamed Ali Al Shorafa Chairman of the Department of Municipalities and Transport said livability is increasingly a defining factor in attracting investment talent and long-term economic growth. The statement shared in coverage by The National connects directly to the exhibition themes that Q Mobility will help explore through its mobility demonstrations. Additional government leaders participated in a recent press conference at Zayed National Museum to outline the liveability agenda. The initiative positions Abu Dhabi to leverage its infrastructure commitments for enhanced economic and social outcomes.
An Economy Middle East report noted that ADQ’s establishment of Q Mobility in 2024 formed part of its strategy to integrate transport assets under one specialized entity. The company’s portfolio complements other ADQ holdings including Etihad Airways AD Ports Group and Abu Dhabi Airports. With the exhibition days away Q Mobility’s strategic partnership is poised to emphasize innovations that align with the event’s focus on sustainable urban development. Registration details and the full speaker programme are available via the LIVEX website according to organizers.
