The partnership between Ajman’s Department of Tourism, Culture and Media and the Protocol Department will focus on preserving heritage while integrating protocol standards into cultural activities, the departments said in a joint statement. Under the agreement, the two bodies will organize festivals, exhibitions and media campaigns to highlight Ajman’s historical landmarks and traditions for both residents and visitors. Officials noted that the collaboration aligns with broader goals to present a unified image of the emirate on official and public occasions alike.
Ajman’s Department of Tourism, Culture and Media, Protocol Department partner to strengthen emirate’s cultural identity through this memorandum of understanding that includes staff training workshops on cultural awareness and ceremonial procedures, the statement added. The departments will develop digital content and immersive experiences centered on the emirate’s maritime history, traditional arts and historic sites such as Ajman Fort. These steps build on prior joint efforts that have expanded community engagement with local heritage programs across the emirate.
The Protocol Department will contribute expertise in organizing state visits and official events to ensure cultural components meet international standards, according to the announcement. This cooperation is designed to elevate Ajman’s profile as a destination that values its distinct identity within the United Arab Emirates. Department representatives stated that regular coordination meetings will track progress and adjust initiatives based on participant feedback.
Tourism data from the Ajman Tourism Development Authority shows visitor arrivals to cultural sites increased by 18 percent in the past three years, a trend the new partnership aims to accelerate. The authority’s figures indicate that heritage-related activities now account for nearly one-quarter of total tourism revenue in the emirate. Such growth reflects wider patterns seen in other UAE emirates where similar inter-departmental alliances have boosted cultural participation.
A senior official from the Department of Tourism, Culture and Media told WAM the agreement reflects leadership directives to safeguard Emirati traditions amid rapid development. The official highlighted plans for annual festivals that combine protocol elements with artistic performances to attract regional and international audiences. These events will be supported by targeted media outreach to amplify Ajman’s cultural narrative.
The UAE Federal Ministry of Culture and Youth has documented a 22 percent rise in national heritage program enrollment since 2022, providing context for Ajman’s latest initiative, ministry statistics show. The partnership will also explore collaborations with local artists and educational institutions to create long-term cultural content. Monitoring mechanisms outlined in the statement will measure outcomes through attendance records and surveys to refine future activities.
